About Me

I’m Emily, a strategic marketer working with businesses to help them make clearer, more confident decisions about their marketing.

I’ve spent over a decade working across different sectors and teams, which means I tend to see the bigger picture quickly. I’m used to stepping into situations where things feel a bit muddled, bringing some structure, and helping people figure out what’s actually worth their time and attention.

My role sits a step back from delivery. I’m not here to add more activity for the sake of it. If anything, I’m usually helping you do less, but do it with more purpose, guided by a plan that reflects your goals, your capacity, and what the data is telling you.

Starting this business was a very intentional decision. I wanted to build something that allows me to prioritise my home life and be present for my family, while still doing work that challenges me and plays to my strengths.

That decision was shaped by what I’d seen first-hand; businesses being pulled in different directions, trying to keep up with everything, with very little space to step back and think. Time and money get spread thinly, and momentum is lost.

That’s the space I now choose to work in.

Experience & Background

• 14 years’ experience in marketing across a range of sectors

• BA (Hons) Business and Accounting for Management

• Diploma in Direct and Digital Marketing (IDM)