About Me

I’m a strategic marketer who works with owner-led businesses to help them make clearer, more confident decisions about their marketing.

I’m not a copywriter, a designer, or a social media manager—my role tends to sit a step back from that. I work with you to untangle things when they feel a bit muddled, and to figure out what’s actually worth your time and attention, building a plan that is grounded in your goals, your capacity, and what the data is telling you.

I’ve spent over a decade working across different sectors, teams, and types of work, which means I tend to see the bigger picture quite quickly. I’m used to bringing structure to complexity, connecting strategy with delivery, and making sure decisions are rooted in something more solid than instinct alone.

This business is a very intentional choice. I wanted to build something that allows me to prioritise my home life and be present for my family, while still doing work that challenges me and plays to my strengths.

That decision became much clearer in my most recent role, where I saw first-hand how easy it is for small businesses to get pulled in different directions with their marketing. There’s no shortage of advice, ideas, or things you could be doing, but very little space to step back, look at the data, and make a considered plan. Time and money get spread thinly, and momentum is lost.

That’s the space I now choose to work in.

I’m not here to add more noise or more activity. If anything, I’m usually helping you do less, but do it with more purpose, guided by a clear strategy and a plan you can actually stick to.

I work best with founders and small business owners who care about what they’re building, but don’t want to get lost in trends or tactics. People who value having someone alongside them to sense-check, challenge where needed, and bring a bit of perspective.

My approach is thoughtful and straightforward. I’ll tell you what I think, explain why, and help you make decisions you feel confident in, backed by both experience and evidence.

Because in the end, good marketing isn’t about doing everything. It’s about making the right calls and sticking to them.

Experience & Background

• 14 years’ experience in marketing across a range of sectors

• BA (Hons) Business and Accounting for Management

• Diploma in Direct and Digital Marketing (IDM)